With the exploding advancements in technology forever changing how we consume media, I invited Mike Kelley from Grabyo onto the show.
Grabyo is the leading cloud-based video production, editing and distribution platform. Through Grabyo, users can produce, edit and broadcast live videos, with the ability to include interactive data visualizations, highlights and in real-time. Grabyo also enables instant publication through social media platforms, such as Facebook, Twitter, Periscope, YouTube, and across mobile apps.
The real-time video editing, sharing and live streaming to Facebook, Twitter, Instagram and YouTube is also trusted by La Liga, Universal Music & the Premier League.The company also just announced their partnership with Buzzfeed to deliver and manage the site’s new Twitter Live show, “AM to DM.”
By using video clips to document key moments from the club, our fans feel even closer to the action than before. The speed and efficiency of which we can distribute our video content to social media is a key benefit of using Grabyo. Tom Coull, Audio/Visual Manager at Southampton FC
On the podcast, we discuss:
- Sports and tech: why traditional 24/7 broadcasting should fear for its life.
- How typical online streaming is no longer sufficient in today’s media-hungry world.
- Industry trends and predictions throughout 2017 and in 2018
Mike Kelley is a seasoned entertainment & sports executive with a deep experience in digital strategy, marketing, business development & operations. For the past 18 years, he has been on the forefront of the evolution of content distribution – including early web, interactive TV, OTT/TVE products, and now live & VOD social video. Throughout his career, Mike has consulted with top broadcasters, sports properties, & brands in their global efforts to build deeper connections to their fans & consumers.
Mike also has a keen understanding of the intersection of technology, content, & marketing strategy to drive a partner’s business goals. His global experience, management skills, & industry relationships provide a foundation for leadership & entrepreneurship in any organization in this space.
- Connect with Mike Kelley on LinkedIn
- Visit the Grabyo Website
- Like Grabyo on Facebook or Follow on Twitter