Have you ever wondered how audio technology will impact the leading video streaming platforms in the next 2 years?
The Video Streaming market consists of multiple facets: Live Events, Live TV, Music, Podcast and Talk Radio, User-Generated Video, and Video on Demand. We recognize leading companies in these categories today as Hulu, Amazon Prime, Netflix, ESPN, MLB.tv, DirecTV NOW, YouTube TV, Twitch, iHeartRadio, Pandora Music, Sirius XM, Spotify, HBO Now, and more.
Today, most streaming of live events occurs on laptops and smartphones, which have limited audio capabilities. Streaming platforms simply don’t prioritize audio quality as they’re more concerned with creating stable connections and increasing video quality. This is largely due to a lack of appreciation and demand for lossless audio among streaming customers.
Consumers are very aware of the inconsistencies in audio volume across content and sessions on these platforms. Video streaming platforms that invest in higher quality audio and solve for these technical obstacles will ultimately surface as the market leaders.
Adam Levenson, VP BD of G-audio Labs (a next-gen audio tech company for AR, VR and streaming media), discusses the current audio challenges and trends that are facing the leading streaming platforms. He also reveals which companies have recently begun to invest in new audio capabilities, versus those that are falling behind. He can speak to the latest and emerging audio technologies in the market today for streaming platforms.
Adam Levenson has 25 years of experience encompassing the creative, technical, legal, and business aspects of audio production and technology. During his tenure as Senior Director at Activision, Adam established and managed both the Central Audio and Central Talent teams supporting work on major franchises such as Call of Duty, Skylanders, James Bond, Spider-Man, and Transformers.
After serving as COO of Somatone Interactive, a global leader in audio production for mobile games, Adam joined CRI Middleware as General Manager to lead the introduction of CRI’s audio and video technologies into North America and Europe. In 2017, Adam was VP of Business Development at Krotos, developers of innovative sound design technologies including the renowned Dehumaniser plugin. Currently, Adam leads business development for G-Audio Lab, the award-winning audio technology company specializing in XR and streaming media.
- Connect with Adam Levenson on LinkedIn
- Learn more about G-Audio Lab
- Follow G-Audio Lab on LinkedIn, Facebook and Twitter
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