Zuora is an enterprise software company that designs SaaS applications and sells access to these applications, using a subscription business model, to client companies. The company believes the world is moving from products to subscription services. Zuora is 100% focused on building the world’s first platform for subscriptions businesses.

Cloud-based video conferencing company Zoom Video Communications is one of the first to sign onto the new Zuora upgraded platform. Why? The new features are all about giving the customer what they want. CHANGE. Zoom has hundreds of thousands of customers that often request to upgrade, downgrade, add-on, and renew. These changes are led by their customer expectations from their own lifestyle. Just like we all do at home with Netflix or Spotify. Working with Zuora, flexible enough to manage these subscription changes, Zoom has seen triple-digit revenue growth.

I invited Tom Krackeler on today’s tech podcast to discuss how Zuora is gaining a reputation as the pioneer of the Subscription Economy. Tom serves as Senior Vice President of Products. Tom joined the Zuora executive team in May of 2015 through the acquisition of Frontleaf, a subscriber analytics company where he was a founder and CEO. Tom has over 15 years of experience in product leadership at software-as-a-service companies at various stages from startup through IPO.

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Prior to Zuora, Tom was Vice President and GM at Convio, playing a key role in the company’s 2010 IPO. Tom led Product Development and created the Convio Common Ground product line, where he was also responsible for go-to-market and services. Before Convio, Tom spent 7 years as Co-Founder and SVP Products at GetActive Software, which pioneered online fundraising and constituent engagement for charities and nonprofits.

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