On today’s tech podcast, I find out more about a company called VTEX. You might not have heard of but learn how they are transforming the fortunes for some of the world’s biggest brands. The cloud-based e-commerce platform is used by Sony, Coca-Cola, Disney, Levis, GE, Walmart and others in 25 countries with more than 2,300 stores online and $2.3B in gross merchandise value.
By utilizing the exclusive patent-pending Smart Checkout technology, a secure, intuitive and easy password-free process, VTEX presents a superior and seamless option for digital commerce with a comprehensive, fully-adaptable and unified solution that keeps pace with ever-changing customer expectations. Businesses running the VTEX platform have seen a 54% increase in conversion rates and a significantly low rate of cart abandonment.
VTEX was also recently ranked on Gartner’s Magic Quadrant for Digital Commerce. The company have also announced a partnership with global tech consulting firm Nisum. As a result of the partnership, Nisum is now able to offer and implement the VTEX Software-as-a-Service (SaaS) solution. The partnership is intended to widely leverage business opportunities and enhances digital sales performance throughout the country.
I wanted to find out more about how the company is transforming businesses, helping them through the digital transformation and what the partnership means for retailers and marketers. I invited Alexandre Soncini onto the show to share his story and learn more about how it is one of the tech industry’s best-kept secrets.
Soncini has over 15 years of experience in the digital commerce industry and is passionate about the retail transformation. He has also participated in hundreds of omnichannel commerce projects helping companies with their digital strategy. As the Co-founder of VTEX eCommerce Cloud Software, he has driven the company to expand in the Latin American market.
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