Paul Palmieri is the Co-Founder & CEO of Tradeswell, the first real-time trading platform for e-commerce brands that helps them sell more successfully across digital platforms. Paul helped define the mobile advertising industry and led Millennial Media to IPO. He’s now taking a similar approach to help brands scale and take advantage of a $3T e-commerce opportunity.
As CEO of Tradeswell, Paul now works with brands like McCormick’s Spices, Frank’s Red Hot, and Rare Beauty Brands, using AI to improve sales and margins and empowering them with valuable customer insights to grow their business.
Paul recently launched the company with backing from leading venture capital firms like SignalFire, and he shares his journey, from entrepreneur to investor, where he saw hundreds of DTC companies and passed on investing in them because margins were too thin, and some of the early results he’s seeing from brands using the platform.
I learn how they help bridge the gap between humans and machines, giving them the insights they need that have traditionally been left in silos and behind walled gardens. Paul also shares details of the solution that provides synchronous optimization across key functions, including marketing, assortment, inventory, forecasting, promotion, and pricing, all in real-time.
Paul is a visionary, leader, and investor who helped define the mobile advertising industry and the app economy business model. As co-founder, Chairman, and CEO of Millennial Media, Paul built an industry-defining team and platform and oversaw its $1.4 billion IPO. As Managing Partner of Grit Capital Partners, he is a successful investor in early-stage technology companies, leading a high performing early-stage venture capital fund.
Paul previously led consumer mobile data for Verizon in the early stages of mobile internet growth, where he and his team struck deals with some of the world’s largest technology, brand, and entertainment companies, building a 4.5bn business in just five years. Early in his career, he led one of the earliest outsourced e-commerce logistics businesses that combined technology platforms with consumer distribution in the telecommunications space.
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