If you work in the heart of the market research industry, where do you begin to identify emerging technology and trends that innovate your industry? This is a problem that a company called Toluna removes for its clients by enabling them to complete sophisticated and complex research both faster and easier than previously possible. Armed with a forward-looking approach to both technology and innovation, Phil Ahad is on a mission to develop a clear strategy for transforming the future of digital consumer insights. A culture of innovation culture drives the entire group.

Toluna is a leading provider of on-demand digital consumer insights who works with leading brands including Kraft, CNN, Coca Cola, and Sony. As consumers adapt to the on-demand economy and have high expectations of the brands and businesses they interact with, Toluna focuses on providing consumer insights with an end-to-end automated solution. Through their platform, QuickSurveys, brands have the ability to access audiences, surveys, and communities on demand and receive all research needs.

I learn more about the mission at Toluna, but most importantly how it is all made possible by that innovative culture and acceptance of the technological change transforming all businesses. Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals and companies of all sizes.

Phil Ahad  EVP, Head of Products and Strategy at Toluna joins me on my daily tech podcast to share how Toluna is committed to promoting Insights on Demand, an entirely new way for businesses to obtain insight and understand constantly shifting consumer sentiment and taste in the on-demand economy. If you are looking to understand how you can begin influencing your world in your industry, you should love today’s episode.

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