In 2022, it’s estimated that $7.4T worth of B2C and B2B commerce will happen digitally, however, shoppers are now demanding a faster, easier, and more visually compelling customer experience. In response, brands are creating millions of images, but they are falling short. Whether it is photography that requires a physical product to be built or the impossible task of manually capturing thousands (or millions) of SKUs, brands rely on broken processes to create visual experiences and improve their operations.
Threekit, a leading developer of high-end visualization software that automates the creation of visuals and bridges the gap between the creative and commerce worlds. The company’s visual commerce platform, which does not require prototype experience, engineers, or CAD artists, enables brands to create interactive, augmented reality (AR), and photorealistic 3D visuals and engage in lean commerce and asset-light manufacturing.
To date, Threekit visualized products have generated over $1 billion in sales for customers. TaylorMade, Duluth Trading, and Ciroc use Threekit because it drives a 40% increase in conversion, a 90% reduction in photography costs, and an 80% reduction in returns. Matt Gorniak, CEO of Threekit joins me on Tech Talks Daily to share the story behind the company.
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