Six years ago, Tom Goodwin reported in TechCrunch that “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”
What if the single most important product you had to offer your customers wasn’t a product at all? What if it was the ability to anticipate future needs and solve problems before they arise? After a year of pandemic-related disruptions, being ahead of the curve may sound like a distant goal. But it is possible with a few best practices for planning and executing your next strategy.
Learning the skill of anticipation can help you turn disruption and change into opportunity and advantage. Daniel Burrus believes that anyone can transition from a reactionary to an anticipatory mindset. By reframing, we can embrace that change creates opportunity and advancement, not chaos.
On Tuesday, March 30, Daniel Burrus is hosting a strategic deep dive where he will discuss how to use Hard Trends to look for clues into the visible future – that’s the vantage point from where the best business decisions are made.
Daniel shared with me that in the webinar, you will learn how to:
- Distinguish Hard Trends, which are sure to happen, from Soft Trends, which aren’t likely to significantly impact the future.
- Align and expand your core competencies around the problems – and opportunities – your customers are most likely to experience, not those that are merely a distraction.
- Look at your own company in the same manner to determine the problems you’re about to face.
I will be joining Daniel Burrus by watching his strategic deep-dive webinar on Tuesday, March 30, where he will discuss how an Anticipatory Leader can identify customer needs and create corresponding solutions.
Anticipatory Planning and Execution – Best Practices
Date: Tuesday, Mar 30, 2021 @ 10am PT / 1pm ET Tickets: Free For Anticipatory Leader Members
If you want to learn more about Soft Trends and Hard Trends and how to stay ahead of the curve? Sign up and become an Anticipatory Leader using the promo code ‘TechTalks.’ Right now, new members save 40%.