Adam Singolda, CEO of leading ad-tech company Taboola joins me on Tech Talks Daily to share his insights on the open web, personalization, metaverse and AI, and content and consumption. We also discuss the top readership trends driving consumption on the web and how Meta’s decisions in the attention economy are fundamentally harming the publisher/consumer relationship.
Taboola’s recent history has been noteworthy, as the company has experienced exponential growth and released new products that have shaken up the market. Recent examples include their acquisition of Connexity for $800m, their partnership with Microsoft, and the launch of Homepage For You, which adds AI to power editorial recommendations.
Adam Singolda, Taboola’s CEO, founded the company in 2007. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, NBC News, Business Insider, The Independent, and El Mundo. More than 13,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. The company has offices in 18 cities worldwide, including New York and Tel Aviv.
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