Swanest is a team of financial technology entrepreneurs with the aim to put back the people at the heart of financial services. They believe the traditional financial industry should be reinvented (bankers may push products, investment advisors may be expensive or not accessible and traditional brokerage services may remain complex).
The company also believes that the time has come to design an investment solution that serves the needs of the people: simple to control, intelligent in its behaviour and transparent. Their team brings together a broad set of knowledge in the fields of software engineering, investment management, and algorithmics. All capabilities that we use to challenge the status quo in the finance industry.
“Traditional robo-advisors sell pre-made model portfolios, which is very similar to what financial advisors or banks do. However, investors often want to build their very own investment strategies. This ability to build, analyze and manage portfolios, consisting of any stocks, ETFs or funds, is what makes us unique.” – Silvan Schumacher
The company is on a mission to empower Do-It-Yourself Investors. Investing is crucial to secure our financial future. However, the current offering of financial services makes ever more people to invest themselves. Unfortunately, this can be a rather tricky undertaking. At Swanest they are looking at the questions a Do-It-Yourself Investor is facing and use automated advice and algorithms to provide intelligent assistance.
I invited Silvan Schumacher, CEO of Swanest, onto the show to leanr more about this financial technology start-up that develops intelligent investment tools to help investors to build, analyse and manage portfolios in a simple way. The company also introduced a brand-new online investment tool (Investment Assistant), based on algorithms and designed to help private investors make better decisions when investing in stocks, ETFs or mutual funds.
- Connect with Silvan Schumacher on LinkedIn or Twitter
- Visit the Swanest website
- Follow Swanest on Twitter or Like on Facebook