When it comes to engaging with customers digitally (as we all must do nowadays, vs. face-to-face), leading with empathy and capturing the human experience has never been more important. SundaySky CEO Jim Dicso shares how customers Kaiser Permanente, DISH, and Comcast successfully used emotionally intelligent multimedia to better connect with customers and improve the customer experience (CX).
The campaigns his team is building with household brands guide other marketers that want to engage customers more quickly over digital while having limited data about the individual, including:
- Contextualizing customers’ first experience with a brand by creating interactive media that lets them guide the journey or get to self-service assistance faster. Using buildable, modular video and multimedia
- Converting static text pages (How they are making your trip safe during COVID; Here’s the discounts we’re providing our members as a result of COVID) into dynamic media that re-engage customers contemplating a purchase in the future.
SundaySky is transforming customer experience for the world’s most demanding brands, enabling them to deliver video-powered experiences that drive breakthrough outcomes at moments of consequence across customer journeys. With SundaySky’s Video Experience Platform, brands generate millions of unique digital experiences annually that transform high-stakes moments of consumer frustration, confusion, or indecision into moments of engagement that delight and inspire customers to action.
Proven with companies like 1-800 Contacts, AT&T, Citi, Staples, UnitedHealthcare, Verizon, and many others, SundaySky’s unparalleled platform and unmatched domain expertise equip brands to achieve step-change business results and quantifiable value from increased revenue, reduced costs, lower churn, and higher customer satisfaction.
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