In order for businesses to maintain a competitive advantage in our immediate future, they will need to introduce AI into their sales processes sooner rather than later. Although AI may seem like something well beyond an SMB’s needs—the truth is that AI already plays a major part in sales team operations. In fact, by 2020, 30% of all companies will employ AI to augment at least one of their primary sales processes.
Software Advice is a Gartner company that was an obvious choice for me to invite onto my daily tech podcast. The fact that the company has already advised over 599,000 buyers on the best software solutions and have over 500,000 software reviews completely under my radar captured my curiosity.
Software Advice is an online service for businesses navigating the software selection process. Essentially, advisors provide free, personalized software recommendations, helping companies of all sizes find products that meet their business needs. Software Advice also features objective research by industry experts and reviews from validated users, saving buyers time and resources.
Andrew Friedenthal is a content analyst at Software Advice. He holds a Ph.D. in American Studies from the University of Texas in Austin and has previously worked as a professor at both UT and St. Edward’s University. After obtaining a bachelor’s degree in Theater from Dartmouth College and a master’s degree in Performance Studies from NYU, Andrew moved to Texas to pursue his doctorate.
Andrew joined Software Advice in July 2016 to cover Sales, Marketing, and CRM technology. In addition to his work at Software Advice, he writes about theater for The Austin American-Statesman and Time Out Austin. On today’s podcast, we discuss how businesses can future-proof themselves against competitors adopting AI.
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