Podcast

1165: Socialbakers – Social Media And The Impact of COVID-19

Socialbakers Suite is a marketing platform that leverages the power of machine learning to help brands make smarter investments on social media. Socialbakers’ AI-powered solutions enable brands to engage and grow their customer base by helping them deliver the right content to the right people at the right time.

With access to a wide range of audience insights, optimization solutions, analytics, and measurement features, marketers can easily understand how their social efforts are impacting their company’s bottom line.

During this period of uncertainty and fear of technology, I want to add some much-needed positivity to the current narrative. I recently watched a TED Talk by Yuval Ben-Itzhak, Chief Executive Officer at Socialbakers, about how Artificial intelligence will unleash the potential in each of us.

When I researched the company, I also learned how COVID-19 is changing behavior on social media for both brands and users. As someone that likes to focus on how technology can make a difference in transforming businesses and re-shaping the industries, Yuval is the perfect guest for this podcast.

Socialbakers is a trusted social media marketing partner to thousands of enterprise brands and SMBs, including over 100 companies on the list of Fortune Global 500. Leveraging the largest social media data-set in the industry and machine learning, they are helping brands engage & grow their customer base through content personalization based on actionable AI-powered audience insights.

With more people working from home and consuming digital content, I learn how COVID-19 is changing behavior on social media for both brands and users. But also how it has shifted the balance of the marketplace.

Will artificial intelligence take over the world? Yuval Ben Itzhak takes me on a journey of technology and human capabilities.

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