559: SessionM -The Tech Behind The Customer Data Platform
SessionM is a customer data and engagement platform that handles complex, large-scale personal data sets for some of the largest organizations around the globe – including enterprise brands like Nike, L’Oreal, Kimberly Clark, Coca-Cola, TGI Fridays and others.
For example, branching away from a one-size-fits-all rewards program, TGI Fridays is working with SessionM to provide more relevant experiences, including personalized offers and content for guests, by better orchestrating data across its restaurants and digital properties. Beginning with enhanced mobile functionality through to active triggering of in-restaurant interactions, TGI Fridays is putting the power of its data to work to drive guest frequency, convert unknowns to knowns and offer innovative loyalty and engagement experiences.
The SessionM platform also unifies customer profiles into a single record, this new feature set will enable client representatives to quickly and simply service GDPR-related requests, including those to opt-out of profiling, “forget”, modify or export all personal data. Beyond GDPR, SessionM is deeply experienced with helping brands create engaging customer experiences that cultivate brand loyalty.
Patrick Reynolds leads marketing efforts for SessionM. Prior to that, he ran marketing and strategy for two successful startups in the streaming audio industry. He also has client-side experience as CMO of a publicly traded retailer as well as multiple leadership positions with leading international advertising agencies. Patrick has contributed articles on mobility to Forbes, TechCrunch, and VentureBeat among others, and spoken at CES, NAB, and SxSW.
On today’s tech podcast, we discuss MarTech trends and Patrick dives into the state of customer data platforms (CDPs), how the rise of AI doesn’t mean the fall of marketing jobs as well as what these platforms what they mean for brands and for consumers alike.
- Connect with Patrick Reynolds on LinkedIn and Twitter
- Learn more about SessionM
- Follow SessionM on LinkedIn, Twitter and Facebook
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