Rack Room Shoes is a subsidiary of The Deichmann Group, which is Europe’s largest shoe retailer. From its headquarters in Charlotte, N.C., The company operates more than 420 stores in 33 states and employs more than 4,000 associates in the continental United States.
Once again, Dynatrace is bringing together thousands of technical experts, industry leaders, and some of the world’s biggest brands at its Perform event. As well as reporting all the latest news and announcements, I also wanted to hear from leaders, and their digital transformation stories live from the show floor.
Known as an innovator in the shoe industry for more than 90 years, the company offers a wide selection of nationally recognized and private brands of shoes for men, women, and children in comfort, dress, casual and athletic categories.
As an industry leader, Rack Room Shoes’ outstanding selection, trusted brands, superior customer service, convenience, and value help the company remains poised for great achievements for years to come. But how did they approach the digital transformation of its traditional business?
Kevin McNall, Director, Digital Projects at Rack Room Shoes, joins me on Tech Talks Daily to discuss their long history and how he has seen technology transform their business. We also talk about the benefits the company has seen and what he expects to see from using Dynatrace.
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