Mario Ciabarra, CEO of Quantum Metric (SaaS platform that delivers behavioral and predictive analytics for major global brands like Neiman Marcus, Lenovo, Lululemon, etc.), returns to the Tech Talks Daily Podcast.
As a teenager, Mario worked in retail, identifying which customers needed help choosing products. Growing up through the digital era, he questioned how companies could do this digitally with both scale and speed – providing the best customer experiences to increase brand loyalty, drive higher revenue, more digital channel adoption, and reduce costs.
Fast forward to 2015, Mario founded Quantum Metric, a platform for Continuous Product Design (CPD), which is a fundamentally new approach to this idea, helping organizations deliver digital products that have a greater impact, both quickly and reliably.
Under Mario’s leadership, Quantum Metric has seen rapid adoption from Fortune 500 eCommerce, travel, entertainment, and financial services companies. Securing a $25M Series A capital raise in 2018, Quantum Metric’s customer base, team, and revenues have more than tripled in 2018 and 2019.
Mario discusses how CPD is empowering a new generation of cross-functional teams, where Product, Marketing, VoC, Ops, and Engineering work together to discover, analyze, and align on what next project will make the most substantial impact to their business in real-time. He also shares tips for startup founders on overcoming the biggest challenges in getting companies to adopt and embrace your tech,
We also explore how the trend of CPD is increasingly empowering a new generation of cross-functional teams, where Product, Marketing, VoC, Ops, and Engineering work together to discover, analyze, and align on what next project will make the largest impact to their business in real-time.
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