Andrew Yates is the co-founder and CEO of Promoted.ai, a tech startup that helps marketplaces maximize conversions through optimizing for better search results as well as real-time personalization for new and anonymous users. Promoted.ai was part of the Y Combinator 2021 batch.
Before starting Promoted.ai, Andrew worked at Pinterest and Facebook, where he led ads ranking, auction, and marketplace engineering and research teams. In today’s episode Andrew shares how Promoted.ai plans to better match every buyer with a seller across all marketplaces on web or mobile. We also explore how ad engineering works behind the scenes and tips ad engineers can use to design great ad marketplaces.
Finally, Andrew shares his experiences of getting Promoted.ai into Y Combinator and what the experience has been like.
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.
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