428: Cubetto – The Screen-Less Coding Toy For Children Aged 3 to 6

Jan 04, 2018
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Primo Toys is a global educational toy brand for parents and educators who want to encourage young girls and boys to explore the digital world they live in. They’re the makers of Cubetto, the coding toy for girls and boys age 3 and up that will teach your child the basics of computer programming through adventure and hands-on play.

Cubetto is the most funded EdTech project in Kickstarter history, raising $1.6 million from the crowd. It has won a Cannes Lion ‘ Gold’, and Red Dot Award ‘Best of the Best’ amongst many other awards. Their invention was showcased at MIT, MoMA and the V&A, and praised as groundbreaking by international publications such as TIME, Forbes, Le Monde, WIRED and more.

The company caters to customers in over 90 countries, with operations spanning four continents. But where did it all begin?


In March 2016, the company launched Cubetto, a coding toy famous for introducing computer programming to children ages three and up without the use of screens, with a record-breaking $1.6 million Kickstarter campaign, becoming the most funded ed tech brand in Kickstarter history.

On June 20, 2017, returning to Kickstarter with a new ecosystem of play maps and activity books that expand play and STEM learning around multi-award winning Cubetto, Primo Toys achieved its goal of $100,000 in just 3 hours and 38 minutes. As of today, just 18 days into its one-month program, the company has raised $500,000. 60% of those funds come from the U.S.

http://oceanadesigns.net/images/granite/giallita/giallita.jpg What’s the secret?

American parents today understand the importance of their children learning how to code, and Cubetto offers a unique approach that teaches this important skill to the youngest ever age group in history — without involving screen time.

The first programming toy approved by Montessori educators worldwide, the Cubetto Playset consists of a friendly robot made of hard-wearing wood, a physical programming board, and a set of colorful coding blocks that make up a programming language you can touch.

Cubetto has won dozens of awards from around the world. At important U.S. professional conferences for educators, such as ISTE (International Society for Technology in Education) and ALA (American Library Association), both held just last month, teachers and librarians have repeatedly spoken positively about the product and how it can benefit children. This widespread enthusiasm translates into crowdfunding attention.

Primo Toys

I invited Filippo Yacob onto the show to learn more about how he is building the future of play at Primo Toys and their mission to build the best educational toy company in the world. One epic toy at a time.

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