Even in the era of “there’s an app for that,” our largely tech-first culture is reclaiming timeless analog elements. Today the Paper & Packaging – How Life Unfolds® campaign unveils a new limited-edition print publication, Pod Papers Magazine, bringing podcasts to life in a way that has never been done before – in print.
Complimentary copies of Pod Papers will be available exclusively in-store at Barnes & Noble locations in the US while supplies last. But, as a tech podcast host, I was fascinated by the concept, so I invited Erin Robinson on to my show to look behind the scenes of Pod Papers magazine
“Our culture, though increasingly digital, is in the midst of a moment of reflection. For many, turning digital into analog is helping fuel inspiration and creativity,” observes Mary Anne Hansan, president of the Paper and Packaging Board. “Pod Papers is our answer to this cultural moment – it’s meant to be pored over and become a keepsake.” The magazine was created by the Paper and Packaging Board, an industry that is helping “to help slow the decline in paper use and expand demand for paper-based packaging products.”
Pod Papers came to life with the tactile experience front and center. They used Sappi’s McCoy Silk paper for the cover and added a Soft Touch Coating to enhance the luxurious look and feel of the magazine. The interior pages are Neenah Classic Crest Solar White in Eggshell – the paper is soft to the touch and the texture makes the words pop and colors appear brighter.
Podcast listeners can now enjoy the beloved content of their favorite podcasts in a unique, visual form, providing the best of both worlds. The limited-edition magazine features content from eight popular podcasts spanning a variety of genres.
- Connect with Erin Robinson on LinkedIn
- Learn more about Pod Papers on howlifeunfolds.com
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