Rytis Lauris, the co-founder, and CEO of Omnisend, a marketing automation platform joins me one again on the Tech Talks Daily podcast. As a successful entrepreneur, Rytis has spent the last 10 years building and bootstrapping startups and getting involved in the eCommerce world. Rytis discovered eCommerce marketers have very particular needs pertaining to automation. Since then he has been on a mission to use Omnisend to empower small and medium-sized eCommerce merchants.
iOS 15 is ending open rate tracking and bringing a fundamental change to 20-year-old email marketing best practices. Rytis shares his insights and actionable tips on how email marketers can get ready for this change.
We discuss what is happening with the iOS15 update, what it means for email marketing, and how marketers can prepare for these changes. Rytis also shares tips & tricks about e-commerce email marketing, SMS marketing, and omnichannel marketing.
- Useful Links
Subscribe to the Tech Talks Daily Podcast