As someone who spends a lot of time covering AI announcements, product launches, and conference stages, it is easy to forget that most AI today is still built for desks, screens, and digital workflows.
Yet the reality is that the vast majority of the global workforce operates in the physical world, on roads, construction sites, depots, and job sites where mistakes are measured in injuries, collisions, and lives lost. That gap between where AI innovation happens and where real risk exists is exactly why I wanted to sit down with Amish Babu, CTO at Motive.
In this episode, I speak with Amish about what it truly means to build AI for the physical economy. We unpack why designing AI for vehicles, fleets, and safety-critical environments is fundamentally different from building AI for emails, documents, or dashboards.
Amish explains why latency, trust, and reliability are non-negotiable when AI is embedded directly into vehicles, and why edge AI, multimodal sensing, and on-device compute are essential when milliseconds matter. This is a conversation about AI that has to work perfectly in messy, unpredictable, real-world conditions.
We also explore how Motive approaches AI as a full system, combining hardware, software, and models into a single platform built specifically for life on the road. Amish shares how AI can help prevent collisions, support drivers in the moment, and create measurable safety and operational outcomes for fleets operating across transportation, construction, energy, and public sector environments. Along the way, we challenge common misconceptions around AI in vehicles, including the idea that it is about surveillance rather than protection, or that all AI systems are created equal when lives are on the line.
If you are interested in how AI moves beyond productivity tools and into high-stakes environments where safety, accountability, and trust matter most, this episode offers a grounded and practical perspective from someone building these systems every day. I would love to hear your thoughts on this one. How do you see the role of AI evolving as it moves deeper into the physical world?
Useful Links
- Connect with Amish Babu
- Learn More About Motive
- How Motive’s AI works: Real-time edge intelligence, humans-in-the-loop, and continuous improvement.
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