Lotame is an unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue. Its real-time data management technologies, global data marketplaces, and award-winning customer service make it the clear choice for clients looking for a flexible, scalable and cost-effective alternative to the walled-off offerings from large MarTech stack companies.
As the pioneer data management platform thirteen years ago, Lotame has continuously innovated to become the trusted data solutions company for enterprises around the world. In the last week, we’ve seen layoffs from major publishers like BuzzFeed, Refinery29, and Verizon. Monetization in the era of the duopoly is harder than ever. What can publishers do to compete? Their first-party audience data might be the key to unlocking new revenue. But how?
I invited Jason Downie, Chief Strategy Officer at Lotame, the most popular data solutions company for publishers (Bloomberg, etc.), to talk about how publishers can take advantage of their data for greater monetization, as well as revenue diversification. Jason oversees the company’s product, marketing, sales development, DMP, and LDX strategy. During his seven years at Lotame, he has also grown the company’s data business into what has become the world’s largest data exchange.
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