Over the years, publishers have given much of their inventory over to Facebook, and they’ve gotten dinged for it. Facebook gets revenue from user engagement, and the publisher doesn’t own or control distribution. In response to realizing they’ve been taken advantage of by the walled gardens, we’re witnessing the renaissance of email for publishers. Publishers have realized they have a logged-in channel that only they own: email. And now, email newsletters are acting as a bulwark against Facebook and their ilk.
Kerel Cooper, SVP Global Marketing at LiveIntent joins me on my daily tech podcast to talk about how publishers are fighting against the walled gardens with email. We also discuss why LiveIntent created their own email MarTech stack and work with over 2500 publishers including CondeNast, The Washington Post and The New York Times. Kerel is a master of the AdTech and MarTech landscape. We also discuss how he provides a voice to LiveIntent customers through marketing while also providing a voice to others through his diversity and inclusion podcast.
“LiveIntent is a people-based marketing technology platform changing the way over 2,000 of the world’s largest brands and publishers think about email. The LiveIntent platform transforms email from something you send and receive into the simplest, most powerful way to resolve identity and market to people in a mobile-first world. It becomes your superpower, generating a private customer graph that can augment everything from acquisition to attribution while driving incremental product sales and revenue.”
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