Today’s guest is Joe Hyrkin, CEO of Issuu, the Omni-channel content tools and publishing platform. The Issuu Story Cloud enables millions of marketers, brands, and creators, and publishers globally to digitally share and monetize their longer-form quality content and create content marketing materials.
As someone that creates a wealth of content, I am curious how Issuu makes it possible to create something once and distribute it everywhere. By taking your PDF, images, and text and transform them using your design and Issuu’s templates to give you a native experience on desktop, mobile web, app, Facebook, Instagram, Twitter, Pinterest, and all other social media.
I learn how the pandemic has affected Issuu and how their customers used the platform. Joe shares how they started to see a flood of menus being posted as restaurants scrambled to respond to online ordering and takeout needs. Some even posted QR codes of Issuu formatted menus in storefront windows so patrons could view the menu and order food over the phone from the safety of their cars.
Issuu also noticed an influx of real estate brochures, property flyers, and market reports from realtors. With restrictions on in-person showings and office walk-ins, the entire real estate industry began to adjust its sales process.
Joe has more than 25 years of experience in start-up and growth technology leadership globally, covering stints in Asia, Europe, and the US, from early-stage through to IPO. He is also a frequent thought and industry leadership contributor to the likes of Inc., Entrepreneur Magazine, Recode, Techcrunch, CNBC, FoxBusiness, Bloomberg and has spoken at conferences and events globally, including Web Summit, Founders Forum, Horasis Summit, The Wrap’s Grill Summit, The Issuu Generator’s Summit among others.
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