340: Phishing Protection for Office 365, Gmail & Outlook With Inky
In the last few episodes, we have talked about what feels like a never-ending wave of constant cyber attacks, email vulnerabilities and how in the eyes of users and business there are elements of threat intelligence fatigue where people are switching off from their online responsibilities.
However, I have come across a cool new product called Inky. The add-on for Outlook and Gmail detects email-based spear phishing attempts. It uses a wide variety of heuristics including machine-learning analysis of the images and text in the message, so it’s pretty interesting technology.
Essentially, Inky is a cybersecurity company based in the Washington, DC area. Its flagship product, Inky Phish Fence, prevents forgery of both internal employee email and external branded email. By using Phish Fence, users are trained to spot signs of phishing attempts they and their organization receive. The platform does not intermediate mail delivery, eliminating lost emails, outages, and delays common to gateway email security solutions.
The internet is international, supporting every writing system in the world. But this has created opportunities for attackers: they can now replace a letter in a victim’s domain with another identical-looking letter from another writing system and register this alternative new domain. The result? The new domain looks identical to the human eye. But not to Inky, because Inky knows which letters are easily confused, across all writing systems.
Inky Phish Fence is part of Inky’s Enterprise Security Suite of email security and encryption products. David Baggett is a Software Entrepreneur and founder of Inky that has been writing and commercializing software since childhood. His goals are the same now as they were then: to solve difficult, practical problems with software.
“I seek problems where the technological and domain challenges pose a significant barrier to entry and thus provide a defensible initial market position” David Baggett – Founder of Inky
Prior to Inky, Baggett was a co-founder of ITA Software, an airfare search company that sold to Google in 2010 for $730 million. I invited David onto the show to learn more about his startup story.