At gohenry they are on a mission to help children learn the value of money by using technology to help parents empower your children to learn how to earn, save and spend responsibly. They also motivated to help families start conversations about pocket money and the value of money: it is much more than a regular bank account for kids.
In an increasingly cashless world and online banking, where do parents begin to teach your children how to manage cash? Rather than telling young people what they should be doing when it comes to money, the team at gohenry is helping kids learn the ropes for themselves.
The upshot is that our product gives kids a safe space to learn and occasionally make mistakes: no debt, no overdrawn accounts, and with the option for parents to jump in and help out if needed.
Ultimately, they want every child to graduate from gohenry with confidence, independence, and money sense. Most importantly, they want them to be fully prepared for the digital economy and the rise of a cashless society. But what is it?
gohenry is a debit card (Mastercard) and app with unique parental controls for young people aged 6 to 18, which helps them learn good money habits and empowers them to earn, save, spend, and give safely and responsibly.
Launched in the UK in 2012 with a mission to help millions of kids be good with money, gohenry was the world’s first financial education tool built for the digital generation. gohenry launched in the US in partnership with Mastercard in 2018.
Founded by parents, designed for kids and teens, gohenry offers a debit card and app with unique parental controls for kids aged 6-18. Parents use gohenry to help their children spend safely and learn good money habits, and it also helps to make allowance easy and to spark positive conversations about money with their kids.
Dean Brauer, Co-founder & Executive Vice President at gohenry joins me on the show to share the story behind the company. I learn how gohenry was grown by a small group of friends who wanted a simple, meaningful, and common-sense solution for kids’ money management.
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