Full Circle Insights addresses the critical issue for VPs of marketing using salesforce.com –getting accurate performance information about marketing campaigns. 100% built on Salesforce and pre-integrated with all leading marketing automation solutions. The company also gives marketers accurate data that can be used in planning the next set of great campaigns. Essentially, they provide accurate charts and dashboards that can be simply cut and pasted into the next board or planning presentation.
These marketing and sales performance management solutions help optimize a company’s marketing mix and drive more revenue. The company also offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.
Bonnie Crater, CEO of Full Circle Insights joins me today on my daily tech podcast to discuss how the overwhelming amount of data currently being collected is being wasted, inferred incorrectly or used to create alternative facts. As a CEO of a leading MarTech company in Silicon Valley, I’m looking forward to her insights from the industry and if she can provide tips for harnessing the right data and using it to create actionable insights to inform business decisions.
Prior to joining Full Circle Insights, Bonnie Crater was a five-time vice president of marketing and executive at many software companies in Silicon Valley. Bonnie held vice president and senior vice president roles at Genesys, Netscape, Network Computer Inc., salesforce.com, Stratify, Realization, and VoiceObjects (now Voxeo).
A ten-year veteran of Oracle Corporation and its various subsidiaries, Bonnie was vice president, Compaq Products Division and vice president, Workgroup Products Division. In 2013, Bonnie was named one of the “100 Most Influential Women” by the Silicon Valley Business Journal, in 2015 the Sales Lead Management Association named her one of the “20 Women to Watch” and in 2016 Diversity Journal honored her as one of the “Women Worth Watching.” Bonnie holds a B.A. in biology from Princeton University.
- Connect with Bonnie Crater, on LinkedIn or Twitter
- Learn more about Full Circle Insights
- Follow Full Circle Insights on Facebook, YouTube, LinkedIn and Twitter
If you want to gather around a virtual campfire and have a chat or ask me a question, you can message me, leave a virtual voicemail or even buy your friendly podcast host a coffee.