A&E is a digital agency that has the largest client portfolio of Fortune 500 companies such as Wells Fargo, J&J, P&G, and Netflix. Their founders, Amra Beganovich and Elma Beganovich have garnered 2+ million followers across social media. They are based in New York and have worked with high-profile brands such as Theory, Dr. Marten’s, Desigual, ESPRIT, Nicole Miller, Uber, Smartwater, Burt’s Bees, and Make Up For Ever.
However, I wanted to learn more about their back story and how they left traditional careers behind an economist and an attorney to start their digital agency and also bust a few myths around influencer marketing. I invited Elma onto Tech Talks Daily to share their journey.
Elma is Georgetown Law attorney turned founder and digital marketer with her sister and partner, Amra Beganovich. She is the creator behind Amra & Elma, an influencer marketing agency based in Manhattan, as well as Influencer Magic by A&E, proprietary software that matches brands with influencers according to their target demographic. She leads business development efforts with Fortune 500 companies, agencies and digital networks, and oversees A&E’s press relations
When brick and mortar is closed, I learn how influencer marketing can stimulate eCommerce spending and direct buying. We also discuss the important analytics and metrics when working with influencers and how businesses can measure ROI with influencer marketing by leveraging the latest tech tools and different KPIs to set.
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