Captiv8 is described as the ultimate influencer marketing platform and product to empower brands across the globe. Brands leverage Captiv8’s artificial intelligence platform called Marketplace to make smarter buys by discovering and matching with talent based on real-time audience data across all major social platforms such as Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.
Marketplace is complemented by the Captiv8 SaaS Platform which makes it simple for brands to amplify influencer marketing campaigns by better understanding their audience, discovering creators, optimize content, benchmark against competitors, and grow customer segments across social media.
Captiv8 CEO and co-founder Krishna Subramanian joins me on Tech Talks Daily to share his tech journey. Krishna is an expert in mobile advertising. Before creating Captiv8 in 2015, he was a co-founder at BlueLithium, an online advertising network that Yahoo acquired for $300 million after becoming the fifth largest ad network in the US and the second-largest in the UK. He then went on to co-found Mobclix, a mobile ad exchange network, which went on to be acquired by Velti, where Krishna then became the CMO.
I learn how Captiv8 started as a social listening tool and has grown to become a leading Influencer Marketing company that offers a fully self-service, AI-powered platform and a managed service marketplace. We also discuss their partnership with LiveRamp to turn brands’ first-party data into scalable influencer campaigns.
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