740: Campaign Monitor CMO on How GDPR Saved Email Marketing
Last year Campaign Monitor merged with Emma and Delivra to create a new Campaign Monitor Brand. The global email marketing company now proudly promotes their three products as one family. Through the three products—Campaign Monitor, Emma, and Delivra—the merger created a full range of email solutions to help marketers create meaningful, lasting connections with their audience.
Campaign Monitor: This market-leading self-service brand focuses on delivering a better experience compared to freemium brands, with a primary focus on high volume email senders trying to drive more engagement with subscribers. With it’s easy to use marketing tool, marketers are able to send beautiful, targeted newsletters to grow their business.
Emma: Emma’s solution makes it easy for teams of all sizes to create and collaborate on beautiful campaigns. Its focus on delivering powerful personalization in an accessible way ultimately drives more conversions and sales. Emma also allows distributed business or franchised organizations to manage professional email marketing at scale.
Delivra: Delivra offers custom email marketing and automation solutions designed to meet the unique needs of every customer. Its service-centric model focuses on building more sophisticated, custom email solutions for businesses who have advanced email marketing needs but lack the resources to support it.
Shane Phair is the CMO of Campaign Monitor. While, unsurprisingly, GDPR has presented challenges for Campaign Monitor, the company firmly believes that this development has actually saved email marketing. I invited Shane onto my daily tech podcast to talk about how engagement levels have been affected following GDPR, as well as their overall customer growth.
We also discuss trends around what works and what doesn’t work when sending targeted newsletters to grow their business along with the challenges and opportunities in email marketing. I also ask what bad habits marketers should retire in 2019.
- Connect with Shane Phair on LinkedIn and Twitter
- Learn more about Campaign Monitor
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