768: Real-Time Email Personalization Made Simple and Scalable

Feb 11, 2019
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We appear to be entering a period of expansive email marketing platforms, Adobe’s acquisition of Marketo, Salesforce’s acquisition of Rebel, and Twilio’s acquisition of SendGrid. Last year Campaign Monitor merged with Emma and Delivra to launch a new Campaign Monitor brand and the industry’s most comprehensive email marketing solution.

However, Campaign Monitor also recently acquired Sailthru and Liveclicker which leaves them with five email marketing technology brands.

Campaign Monitor: This market-leading self-service brand focuses on delivering a better experience compared to freemium brands, with a primary focus on high volume email senders trying to drive more engagement with subscribers. With its easy to use marketing tool, marketers are able to send beautiful, targeted newsletters to grow their business.

Emma: Emma’s solution makes it easy for teams of all sizes to create and collaborate on beautiful campaigns. Its focus on delivering powerful personalization in an accessible way ultimately drives more conversions and sales. Emma also allows distributed business or franchised organizations to manage professional email marketing at scale.

Delivra: Delivra offers custom email marketing and automation solutions designed to meet the unique needs of every customer. Its service-centric model focuses on building more sophisticated, custom email solutions for businesses who have advanced email marketing needs but lack the resources to support it.

Liveclicker: Founded in 2008, Liveclicker, a CM Group brand, is a global provider of real-time email personalization solutions for B2C marketers. Since the release of its Video Email platform in 2009, marketers have used Liveclicker to captivate consumers and drive program performance.

Today, top brands such as Bloomberg, AT&T, MasterCard, Lowe’s, Hertz and Samsung rely on the company’s market-leading RealTime Email solution to deliver engaging, personalized messages simply and at scale.

Sailthru, a CM Group brand, helps modern marketers drive higher revenue, improve customer lifetime value and reduce churn by using its powerful suite of connected capabilities. Sailthru’s high-performance email, website personalization, mobile marketing automation, and unique integrations power new customer acquisition by leveraging machine learning and first-party data to easily deliver relevant, personalized engagement across all channels.

The world’s most innovative publishers, including Business Insider, Refinery29 and Food52, and the world’s fastest growing e-commerce companies, including Rent the Runway, JustFab, and Alex and Ani, trust Sailthru to help them succeed.

Tech Blog Writer Podcast

Most interestingly, we have stopped talking about the demise of email. I invited Shane Phair, Chief Marketing Officer at Campaign Monitor onto my daily tech podcast to learn more about the acquisitions of Sailthru and LiveClicker. We also discuss what this means for the future of the company and his view on the industry.

Useful Links

If you want to gather around a virtual campfire and have a chat or ask me a question, you can message me, leave a virtual voicemail or even buy your friendly podcast host a coffee.

Tech Blog Writer Podcast Listen On SpotifyApple Podcast

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