After reading about the devastation to the theatre community and the rise of the low touch economy, I wanted to find a little hope for the future and how technology helps create opportunities at this challenging time. For example, Broadway is expected to be closed for the remainder of 2020. An entire industry and people’s livelihoods hang in the balance, but I think most of us want to get back out there and enjoy life and see live events again.
I invited Micah Hollingworth from Broadw.ai, onto the show. We will learn more about how the company uses AI in a typically technologically untouched space Broadway.
Broadw.ai is the leading AI platform solution for Broadway shows, which improves the visitor experience and provides a more seamless ticket purchasing process for its guests. Through leveraging Broadw.ai’s technology, Broadway guests are not only able to purchase directly from an AI-powered virtual assistant via the show’s official website but also through Facebook Messenger and Amazon Alexa. Broadw.ai’s partnering shows include the world-renowned musical Wicked, and the longest-running musical in Broadway history, The Phantom of the Opera.
As we adjust to a new low touch economy, I learn more about how Micah has created something that enables Broadway guests to not only able to purchase directly from an AI-powered virtual assistant via the show’s official website but also through Facebook Messenger and Amazon Alexa and wherever their customers are.
Micah shares the origin story of Broadw.ai and the latest technology developments on Broadway in the last 12 months, along with future tech trends. We discuss the market adoption of AI technology and the Broadw.ai platform.
We also explore how voice purchasing will change the ticketing landscape. I learn how AI/Machine learning is being used for faster and more accurate customers’ responses using conversational intelligence tools.
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