Automate processes but never relationships. Bonjoro is building the world’s first Customer Delight platform to help great teams build real relationships with their customers at scale. Originally developed as their own customer success hack for its last business; overnight, Bonjoro tripled their response rates vs. automated emails. Two years later thousands of businesses across the world use Bonjoro to spark meaningful conversations and powerful, lasting relationships with their customers too. And the journey has only just begun.
Bonjoro is an app for sending individual personalized videos to welcome and onboard new customers and clients. It allows your customers know just how much you care about them. I wanted to learn more about how brands can stop spamming with impersonal, generic messages, and craft something meaningful instead.
Matthew Barnett joins me on Tech Talks Daily to share the story behind Bonjoro. He reveals how he grew a team in 6 countries over 3 years, with a 97% non-Australian customer base. I also learn how highly personal video messages help build trust, love, and convert customers for life.
We also discuss the growth of personalization at scale in the marketing mix and how asynchronous video creates advocates and superfans.
Subscribe to the Tech Talks Daily Podcast