Attention is the most limited resource in marketing. But what if you could see your design through the eyes of your customers and make data-driven decisions. A company called Attention Insight has created a first of its kind AI based platform for consumer attention monitoring. It is also a part of Google for the Startups spring cohort.
Predict visual attention with eye tracker precision. The company offers a visual attention prediction algorithm based on deep learning. Within minutes it will accurately predict where people will look while engaging in your content.
The AI-powered design analytics allows you to see websites through the eyes of users. Learn how users engage with designs, improve user experience, measure against your competitors and make data-driven decisions. It’s also based on deep learning technology and trained with 30 800 eye-tracking studies data. Attention heatmaps are 90% accurate as compared with eye-tracking research studies.
Kamilė Jokubaitė, CEO, Attention Insight, joins me on the Tech Talks Daily podcast. We talk about how AI is shaping the future of marketing. I also learn more about the story behind Attention Insight.
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