Podcast

678: How Augmented Reality is Bringing Traditional Storytelling To Life

In a digital age where kids have access to tablets and smartphones, traditional books and storytelling are getting a digital twist too. I recently read about a Ukraine based company that are bringing books to life through augmented reality. It felt like a great opportunity to invite them onto my daily tech podcast to find out more about their award-winning tech.

Live Animations is an international IT company specializing in the development of innovative products with augmented reality (AR) for children. The company has released 4 world-famous children’s books with Little Hippo: “Little Red Riding Hood”, “Three Little Pigs”, “Velvet Rabbit”, “Masha and the Three Bears”. Books with augmented reality have already appeared on the shelves of 3,650 Walmart stores in the US. The first edition was 250,000 copies.

In June 2018, Live Animations and Little Hippo received the Parents Choice Award (awarded by the non-profit Parents Choice Foundation to celebrate the best products for children of all ages). This is one of the most prestigious awards in children’s products.

Could Augmented Reality (AR) also be an effective marketing tool that creates a new unique brand world, strengthens its advantages in the actual reality and gives the user a unique multimedia experience of interaction with the product? On today’s tech podcast I learn more about how they are bringing traditional storytelling to life with Augmented Reality. But we also discuss:

How AR can help your product
When you should use AR – what types of projects can AR help
How much does it cost to create AR/VR product
How Enterprise business can use AR
How to increase customer engagement using AR

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