250: Apttus Accelerate – How Cognitive Technologies Enable Business Transformation With IBM Watson
Derek Schoettle, General Manager of IBM’s Watson Data Platform, had a fantastic keynote speech at the Apttus Accelerate event in San Francisco. Demystifying all those not so user-friendly phrases such as AI, Machine Learning, and cognitive business just before lunch was a tough ask but he made it look effortless.
If today’s cognitive businesses are already achieving new levels of performance – from improving customer engagement to scaling expertise to driving innovation and growth. I had to find out more. I caught up Schoettle and asked him to share an insider’s view to the innovation that drives IBM Watson and for providing insight on how to build your cognitive business. Most importantly, the examples of real-world ROI from leveraging Watson for Quote-to-Cash and business performance.
The General Manager of the IBM Watson Data Platform, announced that Apttus CPQ had been integrated into IBM Watson to deliver cognitive pricing. Users now have the ability to build a new recipe connecting Apttus and IBM Watson Workspace or use existing recipes developed by the Workato community.
Schoettle has a passion for bringing new and disruptive technologies to market. This led to a career focused on emerging companies and startups, driving growth through corporate strategy, business development, marketing, and sales. In addition, he has also built enterprise experience through the transition associated with successful acquisitions.
Since the acquisition of Cloudant by IBM in early 2014, Schoettle focused on bringing a comprehensive, data platform to market on the IBM Cloud. Over the last 3 years, They whave launched, integrated and then scaled the leading analytics platform in the marketplace. The Watson Data Platform allows our clients to easily, ingest, analyze, train, visualize and deploy analytics across vast amounts of customer as well as market-based data. IBM are now on a mission to make data simple and accessible to the world.