Podcast

1098: Adludio Sensory Advertising

Paul Coggins is the CEO at Adludio who’s revolutionary ‘Sensory Ad Science’ technology delivers 10x results for blue-chip clients – like Unilever, Nestle & PayPal – compared to traditional mobile advertising solutions.

Adludio is 1 of the UK’s fastest-growing B2B software scale-ups: having quickly launched in 3 continents, delivered ad campaigns in 70+ countries, & grown revenues 40% month on month. The company’s accomplishments including being named ‘Best Advertising Company’ at the TechCrunch Europa Awards 2016, and winning MOMA’s ‘Best User Experience’ award.

Adludio has also been listed in The Sunday Times Tech Track 100 ‘Ones to Watch’, and ranked in the Deloitte Fast 50 for the second year running, making it one of the fastest-growing adtech companies in the UK.

The technology-driven ad company on a mission to drive and redefine the future of mobile advertising. Adludio also specialises in using technologies including augmented reality and 3D effects to bring ads to life on mobile.

Paul Coggins joins me on the Tech Talks Daily podcast to not only share his journey but also talk about the evolution of the advertising industry. He shares his insight into why mobile-first advertising is the future of advertising and 2020 trends for the advertising industry. I learn more about exactly what sensory advertising and why it matters.

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