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Acquia Closing the CX Gap- Customer Experience Trends ReportAcquia is the open source digital experience company. They provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. The company is also helping some of the world’s leading brands succeed, including Wendy’s, the MTA, Warner Music Group, and Stanford University. On today’s podcast, I learn more about their latest report and why more than 4,000 organizations are using Acquia’s solutions for content, community, and commerce.

We’re just over a year into GDPR and its clear marketers are still floundering. Consumers want personalized experiences but don’t want to give up their data to get it – so what are marketers to do? Acquia got to the root of the problem in its recently-released Closing the CX Gap: Customer Experience Trends Report 2019, which surveyed more than 5,000 consumers and 500 marketers across Australia, Europe, and North America.

Findings from the research shed light on the perception gap between consumers and marketers, what consumers care about and how marketers can best reach them. I invited Acquia’s CMO, Lynne Capozzi onto my tech podcast to explore some of the interesting findings among US consumers and marketers, including:

  • 56% of U.S. consumers feel that in their total experience with most brands, their marketing is mostly ineffective
  • 69% of all US marketers believe technology has made it harder, not easier, for them to offer customers personalized experiences
  • 80% of US marketers feel their customers want higher levels of personalization than they can currently offer.
  • Compared to other countries, U.S. marketers are less likely to be focusing on artificial intelligence (AI), machine learning (ML) or Internet of Things (IoT) technologies in the next 12 months.

As Acquia’s chief marketing officer, Lynne Capozzi oversees all global marketing functions including digital marketing, demand generation, operations, regional and field marketing, customer and partner marketing, events, vertical strategy, analyst relations, content and corporate communications.

Lynne is one of Acquia’s boomerang stories, first serving as Acquia CMO in 2009. Lynne left Acquia in 2011 to pursue her nonprofit work full-time. She returned to Acquia in late 2016 to lead the marketing organization into its next stage of growth.

Acquia, A Digital Experience Company - Lynne Capozzi
Prior to her experience at Acquia, Lynne has held various marketing leadership roles in the technology space. She served as CMO at JackBe, an enterprise mashup software company for real-time intelligence applications that was acquired by Software AG, before that Lynne was CMO at Systinet, which was acquired by Mercury Interactive. Prior to that, Lynne was a VP at Lotus Development, which was later acquired by IBM.

Outside of her work at Acquia, Lynne is on the board of directors at the Boston Children’s Hospital Trust and runs a nonprofit through the hospital.

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