484: Yext – How to Optimize Your Business For Voice Search

Mar 19, 2018
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Have you noticed how we are increasingly using our voice rather than fingers for searching online? This got me thinking, in 5 years from now will our current SEO and website info become meaningless if everyone is seeking answers online by asking questions with their voice rather than their fingers?

How do you optimize your site so that your services or questions that your customers are asking with their voice will get directed to your business? I recently came across a company called Yext that helps companies manage all of that information. Yext is the leading Digital Knowledge Management (DKM) platform. Yext’s mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action.

Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales. On today’s show, I chat with Yext’s Chief Strategy Officer Marc Ferrentino on why companies need to get advice on their voice search strategy now and how it will have an impact on their business.

Marc Ferrentino is Yext’s Chief Strategy Officer and is responsible for the company’s product development, partnerships, corporate development, and strategic initiatives. Prior to joining Yext, Marc was the Founder and CEO of Nomi Technologies which was acquired in 2014.

Marc has worked as a senior executive for high growth tech companies throughout his career, including serving as the Chief Technical Officer of SaaS at BMC Software and Chief Technical Architect for Salesforce.com. Marc has been active in the NY tech startup scene for 20 years and currently advises several startups.

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