266: Why Talk Show Host Wendy Williams Is Launching Wendy Digital
We are living in an age of instant gratification where even businesses are guilty of concentrating on the sprint rather than the marathon. We also convince ourselves that successful people are lucky or born with an exceptional talent. But dismissing someone’s work ethic as luck is quite possibly the biggest insult there is.
In a world of shortcuts, the harsh reality is that there is no secret sauce to cook up a dish of success. As for all those online courses and eBooks that promise to help you get rich quick, the inconvenient truth is that it’s only the author that is going to make money fast.
The truth that nobody wants to hear is that the only path to greatness requires hard work and dedication. The countless hours that it takes to master a skill and the sacrifices along the way that it takes to make it possible. Or as my teenage son tell me, it’s all about the grind.
However, the story of how individuals are investing 10,000 hours to master a skill rather than binge-watching TV shows on Netflix is one that is seldom told. For example, Wendy Williams is best known for her long-running daytime Emmy-nominated talk show, “The Wendy Williams Show.”
However, there is no such thing as overnight success. When running on the comparison treadmill, many choose to conveniently forget about how Williams built a fan base throughout a 23-year career in radio. Rather than comparing herself to others in the industry, she decided to use her unique and authentic voice to build her brand. An audience of over 12 million people allowed her to become one of the most popular personalities in radio.
Wendy was inducted into the National Radio Hall of Fame in November of 2009 and became one of only a handful of women to achieve the honor. The nurturing of relationships with an audience builds a trust that should never be taken for granted.
A part of what I love about my show is the connection I have with my audience and fans, whether it be in the studio, or while they’re watching at home. – Wendy Williams
Refreshingly, despite enjoying phenomenal success with an Emmy-nominated daily talk show, she is keen to show the world that there is much more to her than talk-show Wendy. Although from the outside people might see an actress, comedian, entrepreneur, designer, or New York Times best-selling author, Wendy Williams is much more comfortable being seen as a mother and a businesswoman.
As someone who is continuously looking to engage with her audience, the launch of a behind the scenes entertainment and lifestyle app called Wendy Digital makes perfect sense.
There seems to be much more to the app than just indulging users with a daily fix of pop culture. For example, the ‘Shopping’ section is again designed to genuinely connect with her fans and allow users to browse and purchase Wendy’s outfit of the day or learn more about the moisturizer she uses.
When I spoke with Wendy Williams, it was clear that she takes her responsibilities in this feature very seriously. It’s not just about brand partnerships, but a strong focus on what Wendy Williams genuinely likes and recommends.
Williams told me how her audience often picks up on the tiny details from the show and will regularly bombard her with questions such as what is that nail color you wear? Or what do you use on your skin for it to look so great? The app enables Williams to have those conversations with her audience and address these questions directly.
In many ways, Willams was a pioneer by building a career on being authentic, open and honest. But now everyone is doing it, she told me. As a result, she is determined to push the envelope by creating a digital platform to connect with her audience.
Essentially, technology is enabling Williams to leave the makeup, and false lashes in the TV studio and broadcast live from her mom cave. It was evident from our conversation that engaging with her fans and allowing them to follow the rollercoaster of emotions in life whether that be laughing or crying is incredibly important to her.
Now through my app, I have a brand new platform where I can continue to engage with my fans, and be able to share more behind-the-scenes intel into my life outside of the show – Wendy Williams
In a digital world, audiences are now increasingly turning to YouTube stars for authenticity and hosts they can relate with. Viewing trends suggest people are turning their back on polished, fast edited and contrived TV shows that feel fake. However, Williams has built a career on simply being herself, and this seems to be her secret recipe for success.
In a world where everyone is trying to be like somebody else, it’s incredibly refreshing to see Wendy Williams has built a hugely successful career by doing what she does best. Being herself.