317: Why Retailers Are Turning To Webcollage To Produce Rich Product Content Like Amazon
Webcollage is the leading cloud-based content management platform for managing rich product information, and syndication across retail sites globally. When it comes to retail tech, giants such as Walmart, Costco, John Lewis and Tesco all turn to Webcollage build out content on their web sites.
The company provides brands with the tools they need to deliver consistent content — from rich product detail pages, comparison charts, images galleries, interactive tours and product selectors – to power online sales conversions and improve the customer experience. The Webcollage Content Publisher syndication platform and global retailer network is trusted by more than 1,000 brands and 600+ retailers worldwide.
In a digital world where rich content is king, most of us are probably blissfully unaware of how much work goes into the vast amount of rich content that we consume on websites each day. An overwhelming 82% of shoppers advise they research on mobile before making an in-store purchase decision, and 36% of consumers check their phones while at the store for product information and reviews.
This reality puts immense pressure on brands to keep content rich and engaging. Creating product stories that are emblematic of what consumers are looking for – with content that is actionable and connects with consumers on a deeper level is no longer just nice; it’s absolutely necessary.
Here in the summer, mobile plays an even stronger role in spending. when you think about purchasing habits for dads and grads, weddings, vacations, cookouts and back to school — think smartphones and tablets, and adjust your content to accommodate. After all, you don’t see too many laptops at pools, beaches or barbecues.
The rich product content syndication platform recently announced the launch of Mosaic, a breakthrough solution that enables brands and retailers to strategically place rich product assets in key product page positions.
Mosaic is a game-changer that gives brands and retailers the power to create the exceptional experiences that today’s online shoppers don’t just expect — but demand. – Webcollage CEO John Federman.
I invited Webcollage CEO, John Federman onto the show to find out more.
Online Media and eCommerce executive with over 25 years experience driving revenue and profit through innovative media and e-commerce platforms designed to connect buyers and sellers. With deep big-publishing-company experience, have gone on to lead transformative media technology companies that target, engage and build relationships with consumers across multiple platforms.