464: How Waze Is Revolutionizing Digital Navigation
Waze is the social navigation pioneer, leveraging mobile technology and a passionate global community to redefine expectations of today’s maps. The platform is home to one of the world’s largest networks of drivers who work together daily to outsmart traffic and save time and money.
The app consistently recommends the fastest routes based on real-time driving and data from millions of users. From traffic reroutes to low gas price alerts and relevant offers from favorite brands, Waze is one of the most comprehensive driving companions in the marketplace. Google famously acquired Waze For $1.1B, to give a social data boost to its mapping business over 5 years ago. Is there more to Waze than most people realize?
I wanted to learn more about the other features that are probably under your radar. For example, The Connected Citizens Program connects Wazers, cities and its citizens to collaborate and improve their community. But also answer the question “What’s happening on our roads right now, and where?”
I also wanted to understand how their Beacons Program is improving tunnel navigation in cities around the world and became the first scalable, affordable solution to power seamless navigation underground. After noticing that there too many cars and so many empty seats. The company also launched Waze Carpool to offer a simple, quick, cheap and fun way to commute together. But, the app made a real impact last year in Texas and Louisiana after Hurricane Harvey wreaked havoc on locals.
The Waze Global Event Partners free program also enables event organizers to work with the company. The free traffic management program enables real-time road closures, full communication with local drivers and up-to-the-minute detours to get drivers to events more quickly, safely and happy. I invited Finlay Clark, UK country manager to talk about how the platform is evolving and have a look under the hood at the technology that makes digital navigation so seamless.
Finlay Clark runs Waze’s business in the UK, responsible for the revenue and usage of the Google-owned, crowd-sourced sat nav app. He joined Waze in 2016, having previously worked with Google’s top-tier retail and e-commerce clients for five years.
- Connect with Finlay Clark on LinkedIn or Follow on Twitter
- Check out the many aspects of Waze
- Follow the company on Twitter or Like on Facebook