21: Rise of the Virtual Assistant
While traditional jobs may well start to disappear, it is important to remember that there are a wealth of new roles and opportunities during this digital transformation. Those that are happy to evolve and move with the changes might even find themselves arriving at the elusive destination of a perfect work–life balance by becoming a virtual assistant, freelancer or solopreneur.
In many ways technology has made us very lazy and rather than investing time to master a particular skillset, it’s often easier to outsource time-consuming tasks. Authors, for example, are great at writing but will happily pay someone to edit, package and create a professional book cover that will make their book stand out in a crowded marketplace.
These changes in attitudes are changing the business landscape and seem to work for both companies who no longer have to worry about office space, computer hardware, health benefits, taxes or pensions. Meanwhile, the new mobile workforce is also happier with managing a full-time job and parenting with a more sustainable lifestyle without sitting in traffic for two hours a day.
Early indicators are illustrating how this next generation of workers is both working and thinking differently. They have very little interest in watching their lives flash before their eyes as they check-in to an office 9-5 for the next forty years.
Technology is enabling a better work-life balance by giving them the complete flexibility to work as little or as much as their lifestyle choices dictate in a significant change to how we value our time.
Critics might argue that a virtual world of freelancers is incredibly unstable and uncertain for parents raising a family. However, it many cases its quite the opposite, for example if you were made redundant or fired from your current role, you have essentially put all of your eggs in one basket and have to start from scratch. Whereas freelancers, solopreneurs and virtual assistants often juggle over a dozen clients and if they lose one of them they still have others work streams to fall back on.
Technology is changing the way in which we think about work and completing tasks for the greater good. The days of performing the same role at the same desk until you are given a watch and a pat on the back are indeed disappearing but is that such a bad thing?
This is the digital age of instant gratification we expect to get whatever we want in as little time with least amount of effort possible. Almost any problem or mundane task such as jazzing up a PowerPoint presentation can now be completed within a few clicks.
The management of emails, calendars, appointments, files and booking of flights or hotels all being seen as time stealers. There is also increasing pressure to engage with audiences on websites, message boards, and social media channels. All of these 21st-century problems can be managed by the growing number of virtual assistants who are waiting to help businesses from the comfort of their own home.
It often feels that almost everything is available for sale to the highest bidder. However, the one thing we cannot buy is more time, and the rise of virtual assistants could be attributed to our desire for obtaining a few more hours to bring extra value to our lives or business.
Whether it’s the owner of a company or a VA working from home, both parties have learned that time is more valuable than money and maybe that’s why they are getting along so well.
In this episode, I speak with Ruth Cringle who has been successfully running her own VA business for over a year now called Admin Elite. Her inspirational story illustrates the power of facing up to any fears or challenges to make your dream role a reality.a small business owner or a
Traditional jobs might be on the decline, but there are a wealth of opportunities available as individuals increasingly embrace the opportunity of becoming a small business owner, solopreneur or freelancer as roles such as the virtual assistant become the norm for the modern mobile worker who has mastered the whole work–life balance thing. The only remaining question is when will you turn your niche into a life changing business plan?