220: Adobe Summit – How USA Today Is Pioneering Storytelling Experiences Through VR & AR
Niko Chauls is the director of emerging technology at the USA Today Network where he manages a product division focused on leveraging new technologies to improve the storytelling experience.
Niko announced on stage at the Adobe Summit that he believes that the VR space is about leveraging presence and empathy.The team experiment, incubate, iterate and fail fast. They also operationalize and empower all of Gannett’s 100 local newsrooms and national USA Today flagship brand.
The team experiment, incubate, iterate and fail fast. They also operationalize and empower all of Gannett’s 100 local newsrooms and national USA Today flagship brand. After discovering how virtual reality and mixed reality are their current areas of focus at the Adobe Digital Summit, I invited Nico onto the show to find out how the USA Today is pioneering storytelling experiences through VR & AR.
With over 15 years online experience working at the nexus of media and technology. It’s a pleasure to welcome this collaborative leader with deep insights in virtual reality storytelling, video, working globally, content programming and distribution onto the show.
Now that Nck and his team at USA Today believe that VR is a truly new medium and the first since the dawn of the web, maybe it needs the same care & consideration.
Niko Chauls – Twitter @0kin