Tech Blog Writer – What Is Your Reach?
Over the last six months, things have been incredibly productive and dare I say manic. I am currently recording six podcast interviews a week with some of the most exciting new startups to biggest tech behemoths and thought leaders across the globe.
It seems that somewhere along the way I created a monster. Despite my hectic recording schedule, the Tech Blog Writer Podcast is fully booked up for eight weeks in advance. But these are great problems to have, especially when I look back at some of the big names in tech that I have been fortunate enough to interview on the show.
- Capitol One
- Thomson Reuters
- Adobe Summit: The Wyndham Hotel Group and its Digital Transformation
- USA Today
- BBC America
- IBM Watson
Outside of my tech columns, podcasts, and event coverage, most of my work is through ghostwriting. I am now fortunate enough to write for some of the biggest tech companies and tech leaders in the world. Although it might sound glamorous, I do have to sign nondisclosure agreements which means I am unable to showcase much of my best work.
The most common question that I am asked by PR companies is “What Is Your Reach?” Although I am highly suspicious of these metrics, I decided to create an infographic to help visualize this particular form of measurement that is often requested.
However, I do think that it’s important to remember that numbers don’t always tell the full story. No matter how impressive they may appear, it’s taking the time to serve your audience to meaningfully and genuinely engage with them that provides the real value.
Examples of my work can be found on my LinkedIn publishing page and columns at Inc, Huffington Post and The Next Web. Accolades include being named one of the “Top 9 Influential Tech Leaders on LinkedIn” by CIO Magazine and ZDNet included me on their list of “You need to follow these 20 big tech thinkers right now.”