301: SugarCRM When Customer Relationship Management Becomes Relationship Intelligence
SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, recently announced SugarCRM Hint (“Hint”).
Hint, the debut product from the company’s new Relationship Intelligence product line, automatically searches the web for personal and company information, delivering a wealth of information so customer-facing employees will quickly learn more about their contacts.
SugarCRM Hint reinvents enterprise applications by enabling end users to provide only a few contact details (e.g. email, name, company) for an individual and then automatically searches, tunes, and inputs the rest of the personal and corporate profile details for that contact.
Hint does the work for Sugar users by gathering and analyzing customer intelligence from a broad range of social data sources so users can quickly and efficiently learn more about their prospects to establish a productive relationship.
I have a profound belief that business is about two people helping one another achieve their goals. One person has a problem that needs to be solved…a customer. The other person has the solution to that problem…your employee. Let’s connect them together. – Clint Oram
Co-founder and CMO Clint Oram was one of the original architects and developers of the Sugar application when it launched back in 2004. With over 25 years in the software development industry and has held senior roles at Epiphany, Octane Software and Hewlett Packard.
I invited Clint Oram onto my podcast to share his story and how the customer relationship platform is known for helping people build better business relationships through technology.
The longtime CTO at Sugar recently moved to the position of CMO. He is doubling down in this new role so that he can continue to tell SugarCRM’s story, especially how the company will take on CRM giant Salesforce.com.