335: How Storyblocks Is Becoming The Ultimate Creative Resource For Stock Video, Images, And Audio
Videoblocks is now bringing content libraries together under a new brand called Storyblocks, to make Room for millions of photos in a new image marketplace. With this launch, the artist-friendly platform offers even more to the creative community. Members save 60% on millions of new photos, vectors, and icons while contributors receive 100% commission.
As part of the rebrand, the company has moved its former sub-brand, GraphicStock, completely under the new Storyblocks identity, but will maintain its video and audio sites as Videoblocks by Storyblocks (videoblocks.com) and Audioblocks by Storyblocks (audioblocks.com). The company is building on the evolution of its brand and responding to the high demand for photos, which make up 70 percent of the stock media industry, the new image Marketplace is home to millions of photos, vectors and icons.
This addition follows the success of its video Marketplace, which has already paid out over $6 million to artists. The new image Marketplace continues the unprecedented 100 percent commission to contributors and cements the company’s position as the most artist-friendly and affordable stock media offering in the industry.
For us, introducing Storyblocks and the image Marketplace were the next logical steps on our journey to becoming first and last place creatives go when working on a project. TJ Leonard, Storyblocks’ CEO.
He also went on to say how the new brand captures their vision of bringing their libraries together into a more unified experience, allowing their members to find the right content quickly, without having to blow their budget or sacrifice quality.
I invited TJ Leonard back onto the show to talk about their transformative adventure where Storyblocks has evolved from a small, upstart content service, into a sophisticated platform with over 100 million downloads by creators worldwide.