209: Splice – The Canadian Tech Start-Up Using Data-Driven Dialogs To Maximize Customer Experience
A serial innovator, published author and founder, president and CEO of SPLICE Software, Tara Kelly (@tktechnow) is passionate about technology’s potential to change lives for the better. She has consistently channeled that belief into developing technologies that enhance operations, enable better service delivery, and improve the customer experience.
With her programmer dad obsessed with technology, it’s no surprise Tara Kelly, who rented out scented markers in school for milk money, opened a health-food store then created a software company, has seen success in her many endeavors. Embracing her natural entrepreneurial spirit, she created SPLICE Software, a new way for companies to reach out to their customers in a more personalized way.
Kelly’s ethos has led to the creation of three customer experience companies and turning an innovative idea into a patented, proprietary technology that harnesses data streams to create personalized, automated messages. The technology solution was included in Gartner’s “Cool Vendors in Insurance, 2016” report and Forrester’s “IoT and Analytics Startups Can Turn Insurers into the ‘Good Guys’” brief.
SPLICE software designs products that provide improved customer experiences for companies by enabling them to use data effectively, and own the “micro-moment” — the instance when customers determine preferences and make buying decisions. products build better relationships and generate more business by helping companies deliver personalized service across the communication continuum, including voice, text, social media and email.
SPLICE Clients are able to authentically interact with their consumers in a personalized fashion that takes into account permissions and preferences – and leverages those to create proactive, relevant communication.
I invited Tara onto the show to learn more about her story and how Splice is proving Artificial Intelligence can improve automated customer Care. She also discusses how technology has the potential to change lives for the better if you don’t accept the status quo and instead, challenge it.