523: R2integrated: Marketing Technology, Digital and Demand Gen Agency
R2integrated is a national full-service agency that guides companies through a complex marketing landscape and builds integrated solutions that accelerate success. R2i’s unique alignment between marketing technology, brand expression, and demand generation results in compelling creative campaigns, better user experiences, and deeper customer connections.
Through focused areas of purpose such as web development and technology, multi-channel campaigns, media, loyalty and retention, brand strategy, and content marketing, R2i has consistently delivered on the new promise of marketing integration today for its clients. R2i clients include Microsoft, Chevron, Ultra Mobile, Cal Ripken Foundation, American Cancer Society, Atlantic Health System, Milo Wifi, and ServiceNow.
Jennifer Quinlan discusses the future of marketing personalization in the Adobe Think Tank. She’s passionate that brands should be building more customized experienced, tailored to specific needs, but without crossing the line that makes customers feel uncomfortable.
Jennifer is a results-driven, entrepreneurial senior executive with extensive multi-disciplinary experience in digital marketing strategy and technology enablement. Deep capabilities in analytic and cognitive insights, digitally enabled customer experience strategies, omni-channel digital marketing, organization and financial leadership. Highly sought-after leader to develop emerging business areas or, to re-engineer challenging business environments for growth. Skilled change agent with a demonstrated ability to drive consensus in highly complex environments, build collaborative executive relationships, and navigate seamlessly through a variety of industries and business challenges.
Most recently Jennifer served as North American Digital Practice leader for IBM Global Business Services, Distribution Sector. She led a multi-disciplinary team of digital consultants and practitioners serving consumer products, retail, travel, transportation, and life sciences industries as well as the Digital Commerce practice for NA. Working with leading organizations, Jennifer and her team designed and led digital transformation initiatives in marketing and customer experience, employee experience, and supply chain manufacturing transformation.
Prior to IBM, Jennifer was Senior Vice President at Merkle, a premier digital performance management agency. Over almost a two-decade tenure with Merkle, Jennifer was a key member of the leadership team responsible for growing Merkle into the international enterprise agency it is today.
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