365: How Omnyway Is Digitizing Brick-And-Mortar Shopping
Omnyway is attempting to empower retailers, banks and brands to build a contextual digital commerce ecosystem that encourages shoppers to use their mobile phone for all aspects of their buying journey. Through dynamic data-rich interactions, the platform offers personalized and relevant promotions, payment processing, and loyalty rewards in the most contextual way to shoppers, which increases average order value for businesses, as well as customer loyalty.
Essentially, the Omnyway platform creates a dynamic digital channel between the retailer and the shopper across all channels of interaction—in store, online, in-app, virtual aisle and dynamic media, using any smart mobile device. Since the company was founded in 2014, it has established itself as a significant player in retail commerce and continues to see strong interest in its platform.
Could the concept of an augmented digital commerce ecosystem that brings the power of the virtual world to the shoppers experience in the physical store by using the mobile phone as the bridge for all aspects of their buying journey be the silver bullet retailers have been searching for?
To keep up in this fast-moving, mobile-first (and soon, mobile-only) world, retailers need tools that speak to how people want to shop and engage today – Omnyway CEO, Ashok Narasimhan.
Omnyway recently completed $12.75M in series A funding to fuel global growth. With its sights set on expanding its customer base in the U.S. and worldwide combined with launching new services on its current contextual commerce platform, I invited Ashok Narasimhan Co-Founder, Chief Executive Officer and Director, Omnyway, Inc. onto the show to find out more.